Complex Machines


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- Goal:
- To raise awareness about the dangers of global warming in a positive light.
- Execution:
- Imagery portrays a tree and its interior as the complex machine that it is. One that can be used to help balance the poor air quality in a post-industrialism world.
- Tools:
- Original Photography, Photoshop
- More:
- Selected by the National Parks Department to be displayed at their Cool Globes event; A collection of imagery representing an enlightened approach to Global Climate change.
Encyclopedia of Life


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- Goal:
- Promotional posters for Encyclopedia of Life, an online resource and ongoing project to collection information on all living organisms on the planet Earth.
- Execution:
- Created a tangible encyclopedia that contained scenes and life from around the world.
- Tools:
- Original Photography, Photoshop, Illustrator
- More:
- Original Logo Design.
Church & State

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- Goal:
- To portray two aspects of society and contrast the two with pure photography.
- Tools:
- Original Photography, Photoshop
Castellano

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- Goal:
- Study of a California Mission’s architecture.
- Tools:
- Original Photography, Photoshop
Ooops!


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- Goal:
- Portray two different people and personality’s without any facial expressions.
- Tools:
- Original Photography, Photoshop
Kariya

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- Goal:
- One out of a series of studies with deep shadows and low lighting on dark skin.
- Tools:
- Original Photography, Photoshop
Anxiety


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- Goal:
- To portray two aspects of an individual’s personality.
- Tools:
- Original Photography, Photoshop
Martinez


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- Goal:
- A series experimenting with a local train yard as a set.
- Tools:
- Original Photography, Photoshop
Typeface Design: Factory 58


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- Goal:
- Conceptualize and design a "modernized" typeface inspired by the typography seen in propaganda posters from WW2 and the Cold War.
- Execution:
- Experimented with calligraphy pens and traditional typeface design techniques before programming custom brush strokes in Illustrator for consistancy between all glyphs.
- Tools:
- Original Photography, Photoshop, Illustrator, InDesign, Fontlab
Häagen-Dazs


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- Goal:
- Design a one-page magazine advertisement with given copy: Headline, description, and tagline.
- Execution:
- Used a type-treatment that would both reinforce the concept of “Mayan Gift from the Gods” and chocolate ice-cream.
- Tools:
- Original Photography, Photoshop, Illustrator, InDesign
Public Transportation


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- Goal:
- Design a one-page article on the increasing cost of public transportation in the San Francisco Bay Area.
- Execution:
- With simple still life photography I portrayed a familiar everyday item and gave it additional meaning by adding one of the key points in the article with imagery.
- Tools:
- Original Photography, Photoshop, InDesign
Mic some Mac


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- Goal:
- Create a magazine advertisements for EasyMac using given concept and copy.
- Execution
- Highlighted the recognizable color and texture of the product to grab audiences attention and portray concept with simple photography.
- Tools:
- Original Photography, Photoshop, InDesign
Artist Dossier


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- Goal:
- Design a two-page magazine spread with myself as the subject of an artist dossier.
- Execution:
- With found materials, a self portrait, and a very specific choice of font faces, I was able to show people the attitude a method I bring to my studies and practice of design.
- Tools:
- Original Photography, Photoshop, InDesign
Typewise


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- Goal:
- Creating a book cover along with a promotional poster for a book on the subject of type, type-treatment, and fonts.
- Execution:
- Created a mosaic out of type to illustrate the possibilities type has to offer.
- Tools:
- Original Photography, Photoshop
"Fight!" Magazine


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- Goal:
- Re-design the magazine cover to "Fight!" Magazine.
- Execution:
- Created a new sleeker magazine cover with a combination of digital painting over original photography and modern typography distressed.
- Tools:
- Original Photography, Photoshop, Painter
Designer's Journal


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- Goal:
- Design and construct a book based off my personal design philosophy utilizing only InDesign.
- Execution
- Experimented with different materials and print methods to create a light-weight, stripped down, simple journal.
- Tools:
- InDesign
San Francisco Underground Film Festival


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- Goal:
- Create a unified system of designs including, logo, color posters, black and white posters, mailers, tickets, and badges for the San Francisco Underground Film Festival.
- Execution:
- Created an urban and grunge atmosphere with clues leading audiences “underground.”
- Tools:
- Original Photography, Photoshop, Illustrator, InDesign
Skin-Deep Ink Online Tattoo Magazine

- Launch Web Site
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- Goal:
- Design and code a online publication on the subject of Tattoos for a main stream and wide audience.
- Execution:
- Utilized the more calming and less threatening aspects of Tattoo Culture to focus primarily on the factual information and event coverage of the Tattoo Community to attract a wide audience.
- Tools:
- Original Photography, Photoshop, Illustrator, XHTML, CSS, JQUERY
Earth Easy

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- Goal:
- EarthEasy.com redesign. Online resource, community, and store for all things sustainable living.
- Execution:
- Consolidating both the abundance of information and the site’s overall theme, I was able to create a peaceful and inviting design based off a simple color palette. The site’s new design is more inviting, consistent, and trustworthy in both appeal and content presentation.
- Tools:
- Original Photography, Photoshop, Illustrator, XHTML, CSS
Cartoon Art Museum

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- Goal:
- CartoonArt.org redesign. San Francisco Cartoon Art Museum's web front.
- Execution:
- Simplified the museum's design concept and attempted to keep the comic book / cartoon "vibe" intact while remaining sophisticated to their wide audience.
- Tools:
- Photoshop, Illustrator, XHTML, CSS, JQUERY
Nemesis
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- Goal:
- Experiment with After Effects typography animation tools and techniques.
- Execution:
- Used a small variety of transitions to put the nemesis monologue from Guy Richie's movie Snatch to motion.
- Tools:
- Photoshop, Illustrator, After Effects
Time
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- Goal:
- Create a short motion graphics piece illustrating how Eistein's Theory of Relativity controls what we percieve as "time."
- Execution:
- With use of playful vector illustration and animation portrayed time-space with a humerous twist.
- Tools:
- Photoshop, Illustrator, After Effects























