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Yahoo Livestand: HP Airprint

I had the opportunity to work with some amazing people to create one of the very first mobile advertisements to appear on Yahoo's Livestand app. Former Yahoo CEO, Carol Bartz, introduced this HP Airprint ad at the 2011 Mobile World Congress in Barcelona. With mentions by CNN Money, PC Mag, and more...

The entire mobile experience was created using custom CSS3 animations and utilized the iPad's accelerometer to give the user a reason to interact with the ad; flying the plane up and down as they tilted their iPad.

Client: Yahoo & HP
Agency: Goodby, Silverstein & Partners
Art Direction: Felipe Lima
Copywriter: Peter Megler
Producer: Paige Kolbert
Interactive Designer/Developer: Curtis Steckel